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History - the soul of a start-up
We were founded in 2000 as part of a startup at a time when the practice of reputation measurement in India was at an embryonic state. In the absence of a prevailing system, the challenge was to build a robust system of reputation measurement that would develop into an industry standard. Building a business from an idea to become an industry standard and a thought leader has been a rough, exhilarating and rewarding journey. We have grown from a small cohesive group of five to a team of almost a hundred fanatics - relentless in their desire to provide you with the edge to manage your brand reputation. In 2007, the Anil Dhirubhai Ambani Group (ADAG) invested into Cirrus through Mudra
Overview
We are the market and thought leader in reputation measurement and media influence analytics. Cirrus measures and interprets your brand reputation across print, broadcast, online and consumer generated media and provides you with on-time intelligence the edge to manage your brand reputation.
The Cirrus technology Platform - our proprietary software assisted by our expert Analytic Group - continuously mines this vast ocean of content using state-of-the art data mining, statistical modeling and innovative text analysis techniques. Enabling us to provide you a more accurate integrated and complete view of trends and issues impacting your business - at the speed of the market
CIRRUS India's No 1 Corporate Image Analyst
Cirrus is the market and thought leader in Reputation Measurement and Media Influence analysis Cirrus with its unique editorial metric and comprehensive analysis of media slant, provides intelligence on the quantum of visibility and its nature and direction.
We are strategic partners in media perception and corporate reputation management. We read between the lines. We help you see more than what meets the eye
 

Our Services include: Reputation Measurement | Advertising Monitor | Digital Bin